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Santa Wishlist

Parent Guides

Parent guides for the toy aisle and the season

Practical guides for the part of Christmas that happens before Christmas: the toy aisle, the budget, the shipping dates and the last-minute list. Short, honest and written by a parent.

A parent and child walking hand in hand along a snowy street with shopping bags and twinkling lights

TL;DR

  • Guides for the aisle, the budget and the last week before Christmas.
  • Each guide answers the question first, then gives the detail.
  • Where a guide mentions Santa Wishlist, it also says what the app does not do.

What these guides cover

These parent guides cover the practical side of the season: how to handle the "I want that!" moment in a store, how to keep gift ideas organized, and how to plan around shipping deadlines. They are meant to be read in two minutes, in a parked car or a checkout line.

In this collection

Frequently asked questions

Are these guides just ads for the app?

We make Santa Wishlist, so we mention it where it fits and we say what it does not do. We link to outside sources for facts.

Do you recommend specific toys?

Only when a guide is about a specific age or situation, and we always explain why we picked it.

Where do I start?

Start with the Santa chat guides for the aisle moment, or the Christmas list guides if you want to get organized.

Ready for the next "I want that!"?

Free to download. Your first 10 messages are free. No auto-renewing subscriptions. Nothing renews.

One email at launch and one for the 2027 season. Unsubscribe anytime.